CONFERENCE AGENDA

AGENDA

8:30-­‐9:00…………………………….. Registration & Breakfast

9:00-­‐9:15………………………….… Opening Welcome/Remarks

9:15-­‐9:30………………………….… Session Intro/Video Presentation

9:30-­‐10:15………………………..…. Session I: Winning the PR Battle in a Fake News World Understanding the link between perception and reality, redefining and advocating for an informed society and media-­‐ literate publics, tackling the challenges of a 24/7 news cycle and seeking to reach multiple audiences through a singular message.

Break

10:30-­‐10:45…………………………. Session Intro/Video Presentation

10:45-­‐11:30…………………………. Session II: Fighting Transparency: Scandal, Crisis, and Public Outrage Exploring the ins and outs of crisis management, understanding how to maintain transparency in high-­‐pressure situations, assessing what do when public moments go beyond damage control, and taking an in-­‐depth look at the influence social issues have on public outrage through social media.

Break

11:30-­‐12:00..………………………….. Lunch

12:00-­‐12:10…………………………… Introduction of Speaker

12:10-­‐12:50…………………………… Keynote Speaker: Traci Otey Blunt, Senior Vice President of Corporate Communications, National Football League

12:50-­‐1:00……………………………… Q&A

1:00-­‐1:30……………………………… Award Presentations

1:40-­‐2:00………………………………. Closing Remarks/Networking Session

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