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A one-day professional development and networking conference featuring interactive conversations led by respected local leaders and nationally recognized panelists to

            share ideas,

                address issues and

                     rethink trends that affect our multifaceted industry.

FEATURED KEYNOTE SPEAKER

TRACI  OTEY  BLUNT

 

 

 

 

 

 

 

 

 

 

 

 

Senior Vice President of Corporate Communications,

National Football League

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AGENDA

8:30-­‐9:00…………………………….. Registration & Breakfast

9:00-­‐9:15………………………….… Opening Welcome/Remarks

9:15-­‐9:30………………………….… Session Intro/Video Presentation

9:30-­‐10:15………………………..…. Session I: Winning the PR Battle in a Fake News World Understanding the link between perception and reality, redefining and advocating for an informed society and media-­‐ literate publics, tackling the challenges of a 24/7 news cycle and seeking to reach multiple audiences through a singular message.

Break

10:30-­‐10:45…………………………. Session Intro/Video Presentation

10:45-­‐11:30…………………………. Session II: Fighting Transparency: Scandal, Crisis, and Public Outrage Exploring the ins and outs of crisis management, understanding how to maintain transparency in high-­‐pressure situations, assessing what do when public moments go beyond damage control, and taking an in-­‐depth look at the influence social issues have on public outrage through social media.

Break

11:30-­‐12:00..………………………….. Lunch

12:00-­‐12:10…………………………… Introduction of Speaker

12:10-­‐12:50…………………………… Keynote Speaker: Traci Otey Blunt, Senior Vice President of Corporate Communications, National Football League

12:50-­‐1:00……………………………… Q&A

1:00-­‐1:30……………………………… Award Presentations

1:40-­‐2:00………………………………. Closing Remarks/Networking Session

PARTNERS & SPONSORS
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