LIPSCOMB UNIVERSITY
MEET THE PANELISTS
9:30-10:30 a.m.
Session I: Reinvention Strategies for Brands
Exploring reinvention strategies of some Nashville's most iconic & well-known brands, the challenge of gaining momentum (new brands to the city), re-establishing relevance (homegrown brands) to maintain/enhance presence
Michelle Lacewell, APR Director of Marketing
Public Relations and Communications Nashville Area Chamber of Commerce
11 a.m. - 12 p.m.
Session II: Next Generation of PR
Connecting and cultivating a next generation Nashville - how to prove the power of PR through convergence strategies, engagement and cross-brand collaboration, what's next for the PR industry in Nashville, enhancing the skills of talented professionals in order to establish Nashville as a next PR/branding/media mecca
